The logo of the new trademark combines the lettering «PALAEOLOVE» in a modern font and the silhouette of the rauisuchian Ticinosuchus ferox KREBS, 1965 to a word and figurative mark: Ticinosuchus is walking along the lettering.

Furthermore, the slogan «Prehistoric and Neontological Design» is integrated to characterize the brand and its products that show the fascinating story of organismic Evolution in words, illustrations and as models, which in billions of years has led to the development of today’s animals and plants. These organisms, both fossil and recent, and their respective environment or rather lebensraum are the main subject of the publications in the blog as are important People, involved in fossil hunting, research and recontruction (artwork and modelling) or discovery of recent taxa.

Ticinosuchus ferox was a 2.5 m long carnivorous reptile belonging to the crurotarsan archosaurs (systematic position: Rauisuchidae, Suchia, Pseudosuchia, Crurotarsi, Archosauria, Diapsida, Reptilia). Its fossils are found in 243 million-year-old marine sediments (Besano Formation = Grenzbitumen­zone) from the Middle Triassic of Monte San Giorgio, Switzerland.

The word and figurative mark PALAEOLOVE are protected as intellectual property (IP)!